Why Online Workshops & Focus Groups That Accommodate Different Personality Types Lead to Better Ideas
Perhaps the biggest shift businesses have had to make since the pandemic began is that of remote working. Discussions that…
B2B Blog
B2B Insights Podcast: What Drives B2B Buying Decisions?
The B2B Insights Podcast Channel was created to help marketing and insights professionals navigate the rapidly-changing world of B2B markets…
B2B Brand Masters Podcast Series: Catch up on Episodes 1-4
The B2B Insights Podcast Channel was created to help marketing and insights professionals navigate the rapidly-changing world of B2B markets…
The B2B Brand Masters Podcast Series #4: Jenni Romaniuk
The B2B Insights Podcast Channel was created to help marketing and insights professionals navigate the rapidly-changing world of B2B markets…
The B2B Brand Masters Podcast Series #3: Peter Field
The B2B Insights Podcast Channel was created to help marketing and insights professionals navigate the rapidly-changing world of B2B markets…
The B2B Brand Masters Podcast Series #2: Peter Weinberg
The B2B Insights Podcast Channel was created to help marketing and insights professionals navigate the rapidly-changing world of B2B markets…
Brand Trust and Loyalty in B2B Companies
We are all familiar with the figures around the cost of acquiring new customers, and, thus, the importance of retaining…
The B2B Brand Masters Podcast Series #1: Mark Ritson
The B2B Insights Podcast Channel was created to help marketing and insights professionals navigate the rapidly-changing world of B2B markets…
Tom Percival to Lead B2B International’s Expanding London Team as Managing Director
We are thrilled to be expanding our team in the UK capital to support our growth ambitions in both the…
The 3 Core Components of Brand Health Tracking
Part of our Micro-Lessons series giving you the most important lessons in B2B marketing, designed to be read in 60…