How To Avoid Selection Bias In Market Research
What Is Selection Bias? Selection bias occurs when research participants are not randomly selected. This leads to errors in research…
B2B Blog
Four Design Principles To Bring Research To Life
The relationship between design and market research may not be immediately obvious. As a data-driven industry, we love to get…
The World of Interconnected B2B Experiences
The Importance Of “The Total Experience” For many years, customer experience (CX), user experience (UX) and employee experience (EX)…
The Metaverse – The Future of Creating Meaningful B2B Connections?
The B2B Insights Podcast Channel was created to help marketing and insights professionals navigate the rapidly-changing world of B2B markets…
The Brand Practitioners Podcast Series: Catch up on Episodes 1-4
The B2B Insights Podcast Channel was created to help marketing and insights professionals navigate the rapidly-changing world of B2B markets…
Merkle Connected Podcast: Creating Powerful Consumer Experiences in a B2B World
Back in 2020, B2B International joined the Merkle B2B family, becoming a vital part of the world’s leading, purpose-built end-to-end…
The Brand Practitioners Podcast Series #4: Julia Nicoara, Carbon Trust
The B2B Insights Podcast Channel was created to help marketing and insights professionals navigate the rapidly-changing world of B2B markets…
The Brand Practitioners Podcast Series #3: Melanie Forbrick & Rebecca Seefeld, Siemens Energy
The B2B Insights Podcast Channel was created to help marketing and insights professionals navigate the rapidly-changing world of B2B markets…
The Brand Practitioners Podcast Series #2: Davion Ford, Arcadis
The B2B Insights Podcast Channel was created to help marketing and insights professionals navigate the rapidly-changing world of B2B markets…
The Brand Practitioners Podcast Series #1: Enno Houwerzijl, ING
The B2B Insights Podcast Channel was created to help marketing and insights professionals navigate the rapidly-changing world of B2B markets…