Join us for a one-day event exploring two of the hottest topics at the moment – identifying and understanding buyer personas and researching the ‘path-to-purchase (or ‘buyer journey’).
Thursday 3rd May 2018, 09:00 – 17:00
46 New Broad St, London EC2M 1JH
The development of buyer personas and the exploration of the path to purchase are intrinsically linked together. Every business has a number of key personas in its market place, each with differing needs, challenges, and triggers to purchase. Likewise, each of these personas will take differing ‘paths-to-purchase’, some short and simple, others long and meandering – and all requiring different sources of information and messaging at different points in the process.
The day will be a blend of talks, from a deep dive into the process and best practice from B2B International, to some compelling and practical case studies from a number of different clients.
Arrivals tea and coffee
Introduction & welcome
The importance of personas, and how to create them
Using personas to drive change across a business
Buyer personas: B2B Client Case Studies
Lunch and networking
Why map the buyer journey?
How to map the journey and get action within the business
Buyer journeys: B2B Client Case Study
Coffee & Workshop exercise
Networking and drinks