How To Do Market Research

A Practical Guide to Market Research [eBook]

This book will appeal to you if you have an interest in market research, you have a market research project to complete and need help with how to go about it, you are studying for a business degree and market research is part of your course or if you ...

Written by Paul Hague
How To Do Market Research

Measuring & Maximising The Return On Investment Of Market Research

With very few exceptions, market research projects should contribute to decision-making or solving business problems. The output of research may be interesting, but it should always go beyond providing insights and assist management in making more i ...

Written by Julia Cupman
How To Do Market Research

Forecasting & Scenario Planning

This paper considers the subject of forecasting and scenario planning, one of the biggest challenges faced by marketers in this fast changing world. ...

Written by Paul Hague
How To Do Market Research

The Industrial Interview

Interviewing is the key element in nearly all industrial market research surveys. It dictates the accuracy and depth of information obtained and very often leads to conclusions and recommendations involving thousands of pounds worth of plant and hund ...

How To Do Market Research

The Differences Between B2B And B2C Research

The two disciplines of b2b and b2c market research, though employing many of the same research tools and techniques, both have very differing requirements, traits and skillsets. In this short article, we outline some of the core differences between b ...

How To Do Market Research

The Art Of The Market Research Brief

A research brief is a statement from the sponsor setting out the objectives and background to the case in sufficient detail to enable the researcher to plan an appropriate study. As a general rule a market research study is only as good as the brief. ...

Global Intelligence

Market Sizing In China

One of the main objectives for many companies when carrying out research in China is to establish the size of the market. Market size information can be used to gauge the overall size of the opportunity, to prioritize segments of the market for speci ...

How To Do Market Research

Market Intelligence

The purposes of this article is to hopefully make your life easier in knowing how to go about gathering market intelligence and what types of market intelligence will deliver useful insight. Here are 3 steps to powerful market intelligence. ...

How To Do Market Research

How To Choose An Industrial Sample

If business to business marketers experience twinges of inadequacy when compared to their counterparts in consumer fields, sampling is often the reason. So, how should you go about choosing an industrial sample? ...

How To Do Market Research

Questionnaire Design: Best and Worst Practices

How often have you struggled to respond to a questionnaire which just isn't quite right for your answers? No doubt you became annoyed, frustrated and maybe even cynical about market research. These problems arise because of poor questionnaire design. ...