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The presentation of the findings of market research is the most important aspect of the researcher's work. There is little value if hours and pounds of valuable research is clumsily reported, poorly presented and left to moulder in a company's files. It is possible, however, to create a clear and lasting impact with your data, and the detailed advice in this practical book will help you:
This vital guide to the specialist skills needed by successful market researchers will help ensure you achieve maximum impact when presenting your data.
Published by Kogan Page
Sound fieldwork and sound analysis, provided on time with an unexpected presentation included.
This project has provided Vocollect with excellent data to feed into our strategy development process. It has fulfilled all our expectations and B2B have been extremely professional, consultative and responsive during all phases of this project.