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The presentation of the findings of market research is the most important aspect of the researcher's work. There is little value if hours and pounds of valuable research is clumsily reported, poorly presented and left to moulder in a company's files. It is possible, however, to create a clear and lasting impact with your data, and the detailed advice in this practical book will help you:
This vital guide to the specialist skills needed by successful market researchers will help ensure you achieve maximum impact when presenting your data.
Published by Kogan Page
We were very pleased with the work done and impressed with the quick turnaround of the job on a very tight deadline...I would use B2B International again.
Sound fieldwork and sound analysis, provided on time with an unexpected presentation included.