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The presentation of the findings of market research is the most important aspect of the researcher's work. There is little value if hours and pounds of valuable research is clumsily reported, poorly presented and left to moulder in a company's files. It is possible, however, to create a clear and lasting impact with your data, and the detailed advice in this practical book will help you:
This vital guide to the specialist skills needed by successful market researchers will help ensure you achieve maximum impact when presenting your data.
Published by Kogan Page
B2B International's interpretation of the key issues and challenges and their relevance to the ultimate goal of the project has allowed the research to provide insightful data.
Excellent customer service, highly proficient technically, a great understanding of the subject matter, and superb presentation skills which brought a quite complex subject matter to life.