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Carrying out your own market research can seem a difficult and daunting task, besieged with obstacles and requiring extensive training. You may feel it is a task that simply cannot be undertaken by the lone researcher.
However, enlightenment is at hand with this third edition of Do Your Own Market Research, which has been fully updated to cover all the latest technique. The book reveals, in a practical and jargon-free style, that the skills needed for successful market research are actually far more accessible and easier to implement than would-be researchers might thing.
The authors cover a number of essential topics, including:
This book is a must for owners and managers of smaller businesses, public sector managers and absolutely anyone undertaking market research for the first time.
Published by Kogan Page
The project team were efficient, responsive and very knowledgeable in the subject area. Analysis of the information was clearly thought through and provided some good insights and recommendations.
Throughout we felt assured that you did understand our brief/needs and that the recommended methodology would achieve the desired result.