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Six Steps To B2B Customer Experience Excellence

...given that commitment is the foundation to success. In other words, without being committed to delighting customers, it is very…

How To Compete Against Fast-Moving, Innovative Competitors

...struggle There are many reasons why Western companies are currently failing to compete successfully against these emerging markets. Many large,…

Profiling The Competition

...essential in order to obtain a competitive advantage. In industry the competition is no less fierce than on the football…

What is Globalisation?

...These translate readily into a comparison of core competences, as follows. Former Competence (Declining) Contemporary Competence (Growing) Getting ahead Individual…

B2B Branding: How to Build a Brand in Business-to-Business Markets

...companies compete in a large market in which there are dozens of competitors. However the two companies regularly obtain a…

Small Businesses – An Anthropological Insight

...billions of dollars. Big companies understand how other big companies tick and therefore almost certainly other large companies will feature…

Using the Focus Group in Market Research

...might include any of the following criteria: Job function of status Awareness of a product or company User or past…

How To Research & Evaluate Outsourcing Opportunities In China

...get to this stage is considerably compressed compared with most Western companies. An experienced partner should normally get you to…

Market Segmentation in B2B Markets

...3) B2B products are often more complex: Just as the decision-making unit is often complex in business-to-business markets, so too…

Scoping Out Alliances And Joint Ventures

...and software companies. By developing a complete package, Compaq was able to challenge IBM and others in personal computers and…