B2B Customer Experience is the essential guide to delivering an efficient business-to-business customer experience (CX). The book focuses exclusively on bespoke B2B journey plans and practical B2B strategies and concentrates on six key elements of cu ...
Market Research in Practice is a practical introduction to market research tools, approaches and issues. Providing a clear, step-by-step guide to the whole process, it explains how to use tools and methods effectively to obtain reliable results. Abou ...
The Growing Business Handbook (16th edition) is a superb reference tool for all businesses with growth potential, filled with invaluable insights and guidance from middle-market and SME specialists in finance, HR, marketing, innovation, people and IT ...
The Doing Business in China Guide is a handy reference tool for all businesses interested in China, providing you with everything you need to know about doing business in China. The guide covers topics such as the economy, business culture, potential ...
There have been millions of words written on the subject of branding, but they nearly all relate to consumer products and markets. The Power of Industrial Brands leads industrial branding out of the shadow of its consumer counterpart, highlighting th ...
The basis for anticipating likely future demand lies in thorough market research, which is now recognised as the key business tool in reducing risk and increasing sales. This practical book is designed as a complete guide to analysing, assessing and ...
The Growing Business Handbook is a practical source of advice and reference for companies with dynamic growth potential. Aimed at senior managers in growing companies, this new edition highlights the latest ideas, techniques and solutions for maximiz ...
Questionnaire design is a subject fundamental to the market research function. Yet, until now, the available literature on the subject has been too specialist or complex for a wider readership. Questionnaire Design breaks the mould by providing a bas ...
Market Research in Practice is a practical introduction to market research tools, techniques and issues. Providing a clear, step-by-step guide to the whole process - from planning and executing a project through to analysis and presenting the finding ...
Julia Cupman discusses the ways in which many organisations – especially larger business-to-business companies – adapt their marketing strategies in the face of recessionary pressures, and determines which marketing strategies can be considered t ...
