B2B Marketing: Key Challenges Facing B2B Marketing Agencies

Recent research carried out by B2B International and the Business Marketing Collective (BMC) has highlighted that while b2b marketing agencies face a tough battle to achieve growth, various internal issues exist in realising it. The study, which exam ...

B2B International Bramhall Headquarters Expansion

Market research specialist B2B International has expanded its UK-headquarters in Bramhall to make room for new recruits as the company accelerates its global growth strategy. The firm has increased its office space by a third to 5,500 sq ft. To read ...

RW Connect: Measuring and Maximising the ROI of Market Research

The top types of market research considered to be of most use to large companies over the next two years are branding and market assessment. However, despite average revenues of $6 billion, only 1-in-5 of these firms have commissioned a research proj ...

AMA: Generating Loyalty Through Customer Segmentation

Today’s customers have an ever-increasing amount of choice, which can make it difficult for b2b companies to foster customer loyalty. According to B2B International research, only 42% of b2b companies are applying sophisticated segmentation to thei ...

B2B International Singapore Expansion

B2B International recently opened its third office in the Asia-Pacific region, this time in Singapore. CEO Matthew Harrison commented: “South Asia is a key market for us moving forward, and investing in a permanent presence in Singapore will provid ...

Utility Week: An Energy Company’s Brand Is Its Biggest Asset

In a market where consumers are now more mobile and savvy than ever before, an energy company’s brand has quickly become its biggest asset. While brands might be built up through marketing, they’re only proven in the day-to-day experiences of cus ...