Recent research by B2B International has revealed that while building market share remains one of the biggest challenges for B2B marketers, the number citing customer retention and brand awareness as top challenges has increased significantly. To rea ...
A much greater percentage of B2B marketers say retaining customers and increasing brand awareness is a top business challenge compared to a year ago, a recent survey by B2B International reveals. To read the full article, please click here. ...
B2B brands are shifting their focus from price-led marketing to a value-led approach that puts the customer experience at the forefront, research by B2B International suggests. It reveals that retaining customers and growing brand awareness are mount ...
The core principle of value marketing is to put the customer at the heart of the business. To do this, businesses must listen to the voice of the customer, which requires a comprehensive understanding of their needs and experiences through every touc ...
In this article for Talk Business Magazine, our very own Paul Hague discusses five common mistakes businesses need to avoid if they want to keep their employees happy. To read the article, please click here and go to page 79. ...
A unique selling point (USP) is the single thing that signifies your business offer, forms the foundation of a strong brand and differentiates you from your competitors. In B2B markets, most companies are aware of the importance of having a compellin ...
Earning long term and genuine customer loyalty is crucial as every customer who stays loyal is one less customer you need to spend resources on acquiring from the competition. In this article for AMA, Julia Cupman looks at the 4 key steps businesses ...
As market researchers, our primary goal is to ensure that the insights we provide to our clients are as actionable as possible, while maintaining high levels of validity. However, delivering this in cross-border research projects is a challenge due t ...
B2B International was commissioned to support RSM International on its major global rebrand. The rebrand has seen firms in more than 110 countries – including Baker Tilly in the UK and McGladrey in the US – re-named RSM. B2B International used it ...
As the world’s largest economy – which it is forecasted to remain until 2050 – the US continues to provide a huge opportunity for UK businesses. In this article for Real Business, Matthew Harrison discusses some crucial dos and don’ts for ...
