Upcoming event: Using Emotion To Become First-Choice

How emotion drives the final supplier choice

Join B2B International and gyro for a free half-day event to hear our latest insights on the role that emotions play in B2B decision-making.

 

Event: Using Emotion To Become First-Choice

When:

Thursday 3rd October, 09:00 – 13:00

Where:

Dentsu Aegis Network, 117-119 Portland St, Manchester, M1 6ED, UK

Topics:

  • Latest insights on the B2B buying process
  • The role of emotions in the final two-supplier crunch
 

Event Summary

What factors really influence B2B brand preference? And what sets apart the winning from the losing supplier?

In numerous projects for leading B2B brands and our recent study amongst 2000 decision-makers we have found that when it comes to the
all-deciding crunch between the final two suppliers, it’s all about emotion!

Join us for a free half-day event to hear our latest insights on the role that emotions play in B2B decision-making.

The event will give delegates:

  • Access to the latest insights on B2B decision-making as gathered in our recent survey amongst 2000 decision-makers
  • Examples from gyro, of how they have created emotional connections with B2B decision makers in communications solutions for some of the world’s leading brands
  • An understanding of the role of emotions in the B2B supplier choice
  • How to become part of the consideration set
  • How to win the all-deciding crunch between the final two suppliers
  • Which emotions play the biggest role and how to effectively address them

 

Agenda

 

Start
End
Event
09:00
09:30
Arrivals tea and coffee
09:30
09:45
Introduction & welcome
09:45
10:30
From silver to gold: how to become the first-choice supplier
10:30
10:45
Coffee break
10:45
11:30
Using emotional insights in communications
11:30
11:55
Panel discussion
11:55
12:00
Closing remarks
12:00
13:00
Lunch and networking
 

London Event Recap

See what the attendees of our previous London event said about the day.