Join B2B International and gyro for a free half-day event to hear our latest insights on the role that emotions play in B2B decision-making.
Thursday 3rd October, 09:00 – 13:00
Dentsu Aegis Network, 117-119 Portland St, Manchester, M1 6ED, UK
What factors really influence B2B brand preference? And what sets apart the winning from the losing supplier?
In numerous projects for leading B2B brands and our recent study amongst 2000 decision-makers we have found that when it comes to the
all-deciding crunch between the final two suppliers, it’s all about emotion!
Join us for a free half-day event to hear our latest insights on the role that emotions play in B2B decision-making.
Start
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End
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Event
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---|---|---|
09:00
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09:30
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Arrivals tea and coffee
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09:30
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09:45
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Introduction & welcome
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09:45
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10:30
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From silver to gold: how to become the first-choice supplier
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10:30
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10:45
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Coffee break
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10:45
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11:30
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Using emotional insights in communications
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11:30
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11:55
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Panel discussion
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11:55
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12:00
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Closing remarks
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12:00
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13:00
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Lunch and networking
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See what the attendees of our previous London event said about the day.