Upcoming event: Using Emotion To Become First-Choice
How emotion drives the final supplier choice
Join B2B International and gyro for a free half-day event to hear our latest insights on the role that emotions play in B2B decision-making.
When:
Thursday 3rd October, 09:00 – 13:00
Where:
Dentsu Aegis Network, 117-119 Portland St, Manchester, M1 6ED, UK
Topics:
- Latest insights on the B2B buying process
- The role of emotions in the final two-supplier crunch
Event Summary
What factors really influence B2B brand preference? And what sets apart the winning from the losing supplier?
In numerous projects for leading B2B brands and our recent study amongst 2000 decision-makers we have found that when it comes to the
all-deciding crunch between the final two suppliers, it’s all about emotion!
Join us for a free half-day event to hear our latest insights on the role that emotions play in B2B decision-making.
The event will give delegates:
- Access to the latest insights on B2B decision-making as gathered in our recent survey amongst 2000 decision-makers
- Examples from gyro, of how they have created emotional connections with B2B decision makers in communications solutions for some of the world’s leading brands
- An understanding of the role of emotions in the B2B supplier choice
- How to become part of the consideration set
- How to win the all-deciding crunch between the final two suppliers
- Which emotions play the biggest role and how to effectively address them
Agenda
|
Start
|
End
|
Event
|
|---|---|---|
|
09:00
|
09:30
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Arrivals tea and coffee
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|
09:30
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09:45
|
Introduction & welcome
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|
09:45
|
10:30
|
From silver to gold: how to become the first-choice supplier
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|
10:30
|
10:45
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Coffee break
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|
10:45
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11:30
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Using emotional insights in communications
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|
11:30
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11:55
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Panel discussion
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|
11:55
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12:00
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Closing remarks
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12:00
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13:00
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Lunch and networking
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London Event Recap
See what the attendees of our previous London event said about the day.
