The B2B Insights Podcast Channel was created to help marketing and insights professionals navigate the rapidly-changing world of B2B markets and develop the strategies that will propel their brand to the top. Subscribe today for your dose of exclusiv...
In October, employees of Merkle & B2B International hosted Kelley School of Business grad students at dentsu’s Chicago office. During a quick Q&A session, we asked students what drove them to pursue an MBA, how they view the marketing fun...
The B2B Insights Podcast Channel was created to help marketing and insights professionals navigate the rapidly-changing world of B2B markets and develop the strategies that will propel their brand to the top. Subscribe today for your dose of exclusiv...
The AI revolution is fast approaching. While still in their early days, innovations such as generative AI are already showing promise for marketing and market research. But how will AI improve the delivery of great customer experience, particularly f...
The B2B Insights Podcast Channel was created to help marketing and insights professionals navigate the rapidly-changing world of B2B markets and develop the strategies that will propel their brand to the top. Subscribe today for your dose of exclusiv...
The B2B Insights Podcast Channel was created to help marketing and insights professionals navigate the rapidly-changing world of B2B markets and develop the strategies that will propel their brand to the top. Subscribe today for your dose of exclusiv...
Great customer experience is a fundamental requirement of every business. Get it right and you’ll see increased customer loyalty and drive revenue growth. There are, however, instances where designing a great customer experience may not immediately...
3 years after launching and more than 50 episodes later, we’re delighted to announce that the B2B Insights Podcast has been nominated for Little Bird Marketing’s MR Podcast of the Year award for the second year running. In 2022, The B2B In...
The B2B Insights Podcast Channel was created to help marketing and insights professionals navigate the rapidly-changing world of B2B markets and develop the strategies that will propel their brand to the top. Subscribe today for your dose of exclusiv...
Millennials now make up 49% of B2B decision-makers, an increase of 17% year-on-year, and the number of Gen Zs influencing buying decisions is also on the rise. The rate at which the B2B landscape is evolving threatens to leave many brands behind. Tod...
