All Marketers are Liars!

Or so says Seth Godin anyway. Seth Godin is a bestselling author, entrepreneur and agent of change. He is the author of six bestsellers, including Permission Marketing, an Amazon Top 100 bestseller for a year and a Fortune Best Business Book. He hold...

March 2006 / Written by B2B International

5 benefits of online focus groups

So, what are the key advantages of online focus groups? The spread of respondents that can be obtained by an online discussion is an enormous advantage, as it allows us to set up discussions between decision-makers across different timescales. Respon...

March 2006 / Written by B2B International

‘Questionnaire Design’ Given 5 Stars on Amazon

Questionnaire design is a subject fundamental to the market research function. Yet, until now, the available literature on the subject has been too specialist or complex for a wider readership. Questionnaire Design breaks the mould by providing a bas...

January 2006 / Written by ChrissieH

Our Latest Book Doing Well on Amazon

This practical guide to the basics of market research takes a clear, concise step-by-step approach. It describes and explains the various tools and techniques available to market researchers. Comparative examples and real-life international case stud...

January 2006 / Written by B2B International