The sector is thriving and many retailers have carved a niche position in their locality Findings in a new market research report from B2B International show that the retail seafood sector consists of a number of thriving independent fishmongers who,...
“Customer value proposition” or “CVP”? has become one of the most widely used terms in business to business marketing in recent years. However, a recent article in this month’s Harvard Business Review shows that companie...
Or so says Seth Godin anyway. Seth Godin is a bestselling author, entrepreneur and agent of change. He is the author of six bestsellers, including Permission Marketing, an Amazon Top 100 bestseller for a year and a Fortune Best Business Book. He hold...
So, what are the key advantages of online focus groups? The spread of respondents that can be obtained by an online discussion is an enormous advantage, as it allows us to set up discussions between decision-makers across different timescales. Respon...
Questionnaire design is a subject fundamental to the market research function. Yet, until now, the available literature on the subject has been too specialist or complex for a wider readership. Questionnaire Design breaks the mould by providing a bas...
This practical guide to the basics of market research takes a clear, concise step-by-step approach. It describes and explains the various tools and techniques available to market researchers. Comparative examples and real-life international case stud...
