Most loved, and most hated brands.

This week’s edition of ‘Marketing’ publishes a list of the top 50 most loved brands and also (the marketing managers’ nightmare) the top 50 most hated brands. The results were gathered from an online survey of 3,000 UK consumers during Februa...

May 2006 / Written by B2B International

The key principles of effective questionnaire design

Questionnaire design is one of the hardest and yet one of the most important parts of the market research process. Given the same objectives, two researchers would probably never design the same questionnaire. The following seven steps will help you ...

May 2006 / Written by B2B International

Sources For Desk Research

We have come across an interesting article by Rieva Lesonsky, (a small-business expert and a senior vice president and editorial director at Entrepreneur Media Inc) that brings together many useful links and resources. The article was compiled as a r...

May 2006 / Written by B2B International

SMEs – The engine of the UK economy

They make up a half of all jobs in the UK and account for half of our GDP, yet the significance of the SME sector is often overlooked, according to a new report Business to business market research specialists, B2B International, have published a Whi...

April 2006 / Written by B2B International

Are companies out of touch with their customers?

A recent survey shows that Companies are ‘out of touch’ with consumers. The study states that customers now more likely to take their business elsewhere due to companies being “out of touchâ€? with what irritates them about their ser...

April 2006 / Written by B2B International

Which are the world’s most valuable brands?

Microsoft has emerged as number one at the top of the list of the 100 most valuable global brands. They knock Coca-Cola off the top spot, whilst General Electric climb one place to third. 1. Microsoft = 62,039 2. GE = 55,834 3. Coca-Cola = 41,406 4. ...

April 2006 / Written by B2B International

Artificial intelligence for online qualitative research.

It may sound like something that should be in the distant future, but Dr Peter Millican of Oxford University believes that Artificial Intelligence (AI) could be used to get automated qualitative result from online research. Research-live.co.uk states...

March 2006 / Written by B2B International