Online Advertising – Dos and Don’ts

There is a great article in this week’s ‘Marketing Magazine’ that discusses online advertising, its future, and how to maximise its potential. As well as the article, they publish their dos and donts when it comes to digital marketi...

August 2006 / Written by B2B International

More Valuable Than Gold

An interesting article on something that is more valuable than gold! The article was written by Susan Friedmann and can be found in full here. What’s the most precious commodity in the world? Nope. Not gold. Not platinum. Not uranium. Not diamo...

August 2006 / Written by B2B International

Questionnaire Design – The Good, The Bad, And The Neither/Nor

A catalogue of the most common errors and how to construct a questionnaire that avoids them. This article was first published as part of B2B International’s online article series. HOW OFTEN HAVE YOU STRUGGLED… …to respond to a quest...

August 2006 / Written by B2B International

Esomar: Market research industry grows 4.3% in 2005

Initial data from the Esomar 2005 Global Market Research Report shows that the Market Research industry enjoys steady growth, and global turnover tops $23bn. Europe accounts for 45% of the global market with a combined turnover of $10.4bn; North Amer...

August 2006 / Written by B2B International

Free Market Research eBook – Now Available For Full Download!

Throughout April, May, and June this year, we serialised our first free ebook “A practical guide to market research”. The book (written by B2B International Director Paul Hague) was a massive success, as many of you know. Before today the...

July 2006 / Written by B2B International

Entering Chinese Markets – What Are Executives Asking

There is an intersting article in this months McKinsey quarterly that looks at possible problems and their solutions for companies that are entering, or have entered China and Chinese markets. The article looks at various subjects such as: – fi...

July 2006 / Written by B2B International

HGV Industry Research

Transport companies are at a loss over increased regulation and fuel prices with many claiming that they are already at full throttle and cannot improve on what they are already doing, or that they simply do not know what to do, according to the late...

July 2006 / Written by B2B International

Free audio download of ebook

For those of you who have not yet downloaded a chapter of “A practical guide to market researchâ€?, our free eBook written by Paul Hague, you can now download each weekly chapter in audio format. So, if you can’t find the time to read eac...

June 2006 / Written by B2B International