Research-Live: 10 Steps to Successful Ethnography
Ethnographic research can be a valuable tool in b2b studies. Our very own Jennifer Strange outlines 10 key steps for successful ethnographic research. Read the article by clicking here. ...
Quirks: B2B Mobile Ethnography
The use of smartphones to capture insights in market research is on the rise. This piece by our very own Caroline Stovold explores how to make mobile ethnography work in b2b research and the insights that can be gained. Read the article by clicking h ...
ESOMAR: Market Research Predictions
At the start of 2017, ESOMAR published a series of articles looking at market research predictions for the year ahead. Each contains contributions from various industry experts including B2B International. Click the links below to take a look. https: ...
RW Connect: The Question-Behaviour Effect and The Net Promoter Score
Asking a question about future behaviour influences the performance of that future behaviour. This is known as the Question-Behaviour Effect. If this is true, this phenomenon must be considered in market research. In an article for RW Connect, James ...
CMO: 4 Ways to Measure the Effectiveness of Your Advertising
Advertising spend is a necessary investment. A record $142.5 billion was spent by top 200 advertisers in the US last year. The problem for many businesses is return on investment. They either don’t know what it is, or it’s disappointingly low. Me ...
RW Connect – How to Implement a Successful Brand Tracking Programme
Tracking performance and position is crucial to a successful brand strategy. Ian Marshall, Research Manager at B2B International, has outlined 10 key fundamentals of successful brand tracking in an article for RW Connect. To read the full article, cl ...
Research-Live: Using Statistical Research to Understand Your Customers
To compete effectively in today’s crowded marketplace, it is crucial for businesses to have a strong understanding of what its customers want. One way of meeting this challenge is with statistical research. Two techniques in particular can be u ...
Customer Experience Magazine Interview With Nick Hague
Our very own Nick Hague was recently interviewed by Customer Experience Magazine after winning Silver at the UK Customer Experience Awards 2015 in the Hospitality/Leisure/Charity category. Nick shared some useful tips on what makes an award winning p ...
MarketingProfs: Six Pillars of Customer Experience Excellence in B2B
Evidence shows excellent customer service is linked to business growth. Customers tend to spend more and recommend the brand to others after a positive customer experience. However, many b2b companies struggle to deliver excellent customer experience ...
Marketing Land: How to Successfully Segment Your Audience
In a recent article for Marketing Land on how to segment your audience and tailor your messaging, our very own Conor Wilcock was quoted on the important role segmentation plays in informing the overall marketing strategy. To read the full article, pl ...
