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White Papers


October 2014 / Written by

Cultural Bias in Global B2B Research

You may remember that last week, our very own Conor Wilcock delivered ...

July 2013 / Written by

B2B Research Trends: Customer Experience Management

B-to-b customers have become more demanding in their expectations, which is all the ...

June 2013 / Written by

Behavioural Economics & Market Research: New White Paper

Behavioural economics isn’t new. In fact, marketers have been employing behavioural economics, sometimes unintentionally, for ...

March 2013 / Written by

Better Manage The Customer Experience

More and more companies nowadays are recognizing the importance of managing the customer ...

February 2012 / Written by

Something For Nothing

Want to know how to get information for next to nothing? You ...

January 2012 / Written by

Developing Your 2012 Business Strategy

Recent research carried out by McKinsey Quarterly with 2,135 executives showed that most ...

April 2011 / Written by

Innovation Is The Key To Business Survival

Every company needs to innovate to survive. This means constantly enhancing existing products ...

March 2010 / Written by

Keep It Simple & Delight Your Customers

After a week of globetrotting, Nick Hague reflects on his experiences to explain how ...

December 2009 / Written by

The Future Looks Bright for Online B2B Focus Groups

With worldwide expenditure on online research predicted to almost treble over the next ...

August 2009 / Written by

What makes B2B marketing different?

Is business-to-business marketing really that different from business-to-consumer marketing?  As business-to-business market research ...

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