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8 Reflections on Carrying out Market Research in China

B2B International set up an office in China eight years ago. At

Does a Hierarchy of Needs for Businesses Exist?

Many of you will be aware of Abraham Maslow’s ‘Hierarchy of Human

Communicate Effectively If You Want High Employee Engagement

A feature in the Financial Times last week caught our eye as it draws upon

Two Important Questions You Should Be Asking Your Customers

The Net Promoter Score has swept across the business world faster than the most aggressive

Is Michael Porter Wrong?

Can a strategy in the middle be successful?
Followers of Michael Porter

Premium Customer Service from a Premium Brand

A few weeks ago, Luca de Meo, Member of the Board of

Inspiring Presenters Talk Like TED!

There’s nothing dryer than spending a two hour presentation pouring over bar charts and crowded

Employee Engagement and the Role It Plays in Fostering Customer Loyalty

As those of you with our 2015 Calendar will know, this month’s

China Series: What Is Trust?

Chinese New Year is right around the corner and to celebrate we thought we’d create

The Quirks Event 2015

Today and tomorrow sees the inaugural Quirk’s Event come to the New

Our industry expertise

I can honestly say that I thought the quality of the research and the scope of the final presentation was excellent and much better than any other study we have commissioned.

Packaging Automation

B2B International did a perfect job with this assignment. My sincere thanks to you for your professionalism, your patience, and for your tremendously valued consultation.

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