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September 2016 / Written by

The Most Under-Used Question in B2B Market Research

We b2b market researchers are guilty of asking lots of questions. ...

September 2016 / Written by

The Irresistible Dangers of Micro Targeting

If you are selling diapers (nappies we call them in the UK) ...

September 2016 / Written by

Read Our Interview With Sealed Air’s Dale Grinstead On How To Differentiate An Undifferentiated Product

With some products, there are little if any opportunities to differentiate. A ...

September 2016 / Written by

Forecasting – an Art or Science?

During a briefing by academics at the London School of economics, the ...

September 2016 / Written by

Who Really Won at Rio?

We researchers love “normalising” data. What we mean by this is we ...

August 2016 / Written by

Is Training a Critical Marketing Expense?

Howard Schultz, the founder of Starbucks, is always good for a quote. ...

August 2016 / Written by

The Age Of Responsiveness Is Dead

What would you think is a fundamental customer need, a key differentiator, ...

August 2016 / Written by

Who The Hell Makes This Car?

If you opened the Financial Times this weekend, on page 3, the ...

August 2016 / Written by

The Fog Is Clearing

We market researchers need to distil oceans of data and make them ...

August 2016 / Written by

Me, Biased, You Are Joking!

Three years ago, an interesting experiment was carried out by Guy Mayraz, ...

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