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3 Key Ways to Deliver Value to Your Markets

Globalisation has changed the way markets work all over the world. Increasing competition means margins

Infographic: The Dos and Don’ts of Selling More Profitably

As many of you will know, there are only 3 ways to

The Risks of Conducting Market Research in China

In the early 1980s, almost no market research companies existed in China.

Segmentation and the Role It Plays in Successful Marketing Strategies

As those of you with our 2015 Calendar will know, this month’s

8 Reflections on Carrying out Market Research in China

8 reflections on carrying out market research in this remarkable country
B2B

Does a Hierarchy of Needs for Businesses Exist?

Many of you will be aware of Abraham Maslow’s ‘Hierarchy of Human

Communicate Effectively If You Want High Employee Engagement

A feature in the Financial Times last week caught our eye as it draws upon

Two Important Questions You Should Be Asking Your Customers

Two important questions you should be asking your customers following NPS research
The Net Promoter

Is Michael Porter Wrong?

Can a strategy in the middle be successful?
Followers of Michael Porter

Our industry expertise

We implemented many new communication, learning and relationship building tools as a result of your work with us - these have been very successful and satisfaction levels are probably at their highest ever levels.

Air Products

Thank you for all your work; we have truly enjoyed working with B2B International. How likely would I be to recommend B2B International to other colleagues out of 10; a 10!

Mammoet