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October 2016 / Written by

Customer Experience Summit 2016

Come and join us at the Customer Experience Summit 2016 at Lords ...

October 2016 / Written by

No One Will Talk to Me!

Persuasion is critical in market research. If we can’t persuade people to ...

October 2016 / Written by

Are Tesco and Unilever Shooting Themselves in the Foot?

Today Tesco have taken the decision to publicly air its dirty laundry with ...

October 2016 / Written by

Traditional B2B Survey Methods Are Dead – or Are They?

The other day one of our long-standing clients challenged us. The question ...

October 2016 / Written by

Getting Ethnography Right: Key Dos and Don’ts

Ethnography is a way to explore the needs of an audience that ...

October 2016 / Written by

Apples And Brand Health

The Daily Mail ran an article last week saying that an apple ...

October 2016 / Written by

A Funny Thing Happened on Our Way to Work Today (and the Rorschach Inkblot Test)

A funny thing happened to one of our researchers on route from Manchester to our ...

September 2016 / Written by

Happy 18th Birthday Google (And B2B International)

Birthdays are a really special thing. It is the one day of ...

September 2016 / Written by

The Most Under-Used Question in B2B Market Research

We b2b market researchers are guilty of asking lots of questions. ...

September 2016 / Written by

The Irresistible Dangers of Micro Targeting

If you are selling diapers (nappies we call them in the UK) ...

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