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Strategic Marketing


November 2012 / Written by

Branding Research has “Strategic Impact”

Q&A with Pat Kenny, VP, Corporate Marketing, PPG Industries PPG Industries, the multi-billion ...

July 2012 / Written by

A Strategy for Success

Emma Flood’s latest Business Surgery looks at differing strategies for success and how ...

January 2012 / Written by

Developing Your 2012 Business Strategy

Recent research carried out by McKinsey Quarterly with 2,135 executives showed that most ...

August 2011 / Written by

New E-Book For Growth

“I want to grow my business – what should I do?” It’s a ...

March 2010 / Written by

Understanding the Impact and Effect

In her latest Thursday Night Insight, Carol-Ann Morgan points out that our best intentions ...

February 2010 / Written by

Buying Into Love

With many of us celebrating Valentine’s Day over the weekend, Simi Dhawan explains ...

November 2009 / Written by

More Than Just Fun and Games

In his first Thursday Night Insight, Alex Clements illustrates perfectly how keeping a ...

August 2009 / Written by

Free eBook: Effective Marketing Strategies for a Recession

B2B International is delighted to present its latest free eBook – Effective Marketing ...

March 2009 / Written by

Standing Out From The Pack

What do a cassette tape, a boomerang, and a 1980’s electro-pop song have ...

November 2008 / Written by

Strategic Marketing makes more profit

Many B2B industries, and the chemicals industry is a classic case-in-point, do not ...

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