B2B had to be very flexible and adapt fast while working with us. The execution in different markets is not easy to do as well as gathering all the necessary information. With their report we went further than the normal/expected reporting of qualitative research. My internal customers are also very happy with the work carried out by B2B International.
What B2B have done with this initial study is show the value in a multi-layered, well constructed range of approaches delivered in a clear and coherent manner with solid recommendations.