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July 2010 / Written by

The Cost of Good Market Research

ESOMAR recently published the results of its eighth annual Global Prices Study 2010, which ...

March 2010 / Written by

Keep It Simple & Delight Your Customers

After a week of globetrotting, Nick Hague reflects on his experiences to explain how ...

October 2009 / Written by

Let Your Customers Talk To You

As technology – particularly advances in the capabilities of, and access to, the ...

October 2009 / Written by

What Is Quality?

Dr Daniel Park of MASS Consulting Group, a good friend of B2B International, has ...

April 2009 / Written by

The True Value of Value

A fair number of articles that have been published lately slam the current ...

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