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Segmentation


November 2014 / Written by

Why Customer Segmentation Is So Important

In b2b markets, segmenting your customers can be invaluable. Many of our clients can attest ...

May 2014 / Written by

Getting the Most from Your Market Research Study

Market research is a hugely powerful tool in your corporate armour; it ...

April 2014 / Written by

The 3 Levels of Customer Segmentation (And Why They Matter)

  It is often said that segmentation is at the heart of marketing, and ...

March 2014 / Written by

The 4 Most Common Needs-based Segments B2B Marketers Need To Be Aware Of

  Segmentation is at the heart of marketing. To satisfy the needs of all ...

August 2013 / Written by

Researching Researchers!

Earlier this year, B2B International carried out a survey with 103 professionals across the ...

November 2012 / Written by

The Cinderellas Of The Business World

Small companies, namely those employing fewer than 50 people, account for over 99% ...

July 2012 / Written by

A Strategy for Success

Emma Flood’s latest Business Surgery looks at differing strategies for success and how ...

March 2012 / Written by

Are You Really Being Successful At The Moment?

Marc Brokenbrow’s latest Business Surgery takes a look the possible reasons behind the ...

March 2011 / Written by

Where Have All The Price Buyers Gone?

It never ceases to amaze how many times I discover sellers within client ...

July 2010 / Written by

The Truth About Cats and Dogs….And Their Owners!

A light-hearted discussion about cats and dogs this week led Simi Dhawan to question ...

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