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Segmentation

Why Customer Segmentation Is So Important

In b2b markets, segmenting your customers can be invaluable. Many of our clients can attest

Getting the Most from Your Market Research Study

Market research is a hugely powerful tool in your corporate armour; it

The 3 Levels of Customer Segmentation (And Why They Matter)

 
It is often said that segmentation is at the heart of marketing, and

The 4 Most Common Needs-based Segments B2B Marketers Need To Be Aware Of

 
Segmentation is at the heart of marketing. To satisfy the needs of all

Researching Researchers!

Earlier this year, B2B International carried out a survey with 103 professionals across the

The Cinderellas Of The Business World

Small companies, namely those employing fewer than 50 people, account for over 99%

A Strategy for Success

Emma Flood’s latest Business Surgery looks at differing strategies for success and how

Are You Really Being Successful At The Moment?

Marc Brokenbrow’s latest Business Surgery takes a look the possible reasons behind the

Where Have All The Price Buyers Gone?

It never ceases to amaze how many times I discover sellers within client

The Truth About Cats and Dogs….And Their Owners!

A light-hearted discussion about cats and dogs this week led Simi Dhawan to question

Our industry expertise

A very good debrief. Met the objectives for the customer research very well - great analysis and recommendations.

Mars

We were very pleased with the work done and impressed with the quick turnaround of the job on a very tight deadline...I would use B2B International again.

AXA Insurance