Home > Archive by category "ROI"


August 2011 / Written by

The ROI of Market Research

Cristin Malone this week ponders the return on investment of market research As prospective ...

December 2010 / Written by

Information, Intelligence and Wikileaks

With the Wikileaks website hitting headlines around the world, Matthew Harrison this week ponders ...

July 2010 / Written by

HR Certification Offers a 253% Return On Investment

Research by market research specialists B2B International on the value of HR certification around ...

July 2010 / Written by

What, No More Football?

Reflecting on a month of non-stop football coverage, Alex Clements this week mulls over ...

June 2010 / Written by

Marketers and the ROI Conundrum

Return on investment – or ROI – has taken on increasing importance over the ...

October 2009 / Written by

The Positive Side of Smaller Marketing Budgets

Many marketers have been feeling the strain this year as their budgets and ...

July 2009 / Written by

Market Research In A Recession

It won’t come as a big shock that the UK market research sector, like ...

May 2009 / Written by

The ROI Of Market Research – New Podcast

ROI is an oft-repeated business mantra for any kind of major strategic investment, ...

January 2009 / Written by

New White Paper – Maximizing the ROI of Market Research

How many times have you heard the question, “Tell me why I should ...

January 2009 / Written by

Words of Wisdom When the Going Gets Tough

The lead article in last week’s BtoB – the magazine for marketing strategists ...

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