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Return On Investment

December 2010 / Written by

Information, Intelligence and Wikileaks

With the Wikileaks website hitting headlines around the world, Matthew Harrison this week ponders ...

July 2010 / Written by

What, No More Football?

Reflecting on a month of non-stop football coverage, Alex Clements this week mulls over ...

July 2010 / Written by

The Cost of Good Market Research

ESOMAR recently published the results of its eighth annual Global Prices Study 2010, which ...

June 2010 / Written by

Marketers and the ROI Conundrum

Return on investment – or ROI – has taken on increasing importance over the ...

July 2009 / Written by

Market Research In A Recession

It won’t come as a big shock that the UK market research sector, like ...

May 2009 / Written by

The ROI Of Market Research – New Podcast

ROI is an oft-repeated business mantra for any kind of major strategic investment, ...

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