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Return On Investment

Information, Intelligence and Wikileaks

With the Wikileaks website hitting headlines around the world, Matthew Harrison this week ponders

What, No More Football?

Reflecting on a month of non-stop football coverage, Alex Clements this week mulls over

The Cost of Good Market Research

ESOMAR recently published the results of its eighth annual Global Prices Study 2010, which

Marketers and the ROI Conundrum

Return on investment – or ROI – has taken on increasing importance over the

Market Research In A Recession

It won’t come as a big shock that the UK market research sector, like

The ROI Of Market Research – New Podcast

ROI is an oft-repeated business mantra for any kind of major strategic investment,

Our industry expertise

B2B had to be very flexible and adapt fast while working with us. The execution in different markets is not easy to do as well as gathering all the necessary information. With their report we went further than the normal/expected reporting of qualitative research. My internal customers are also very happy with the work carried out by B2B International.

Nestlé

The quality of the research delivered by B2B International is always first class, achieving better results than what we had previously received before.

Tata Steel