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Research Methods


September 2016 / Written by

Consumer research can ruin your business health

The several thousand market research agencies in the Western world focus ...

October 2014 / Written by

Netnography: A New Age for Ethnography?

Ethnography is a proven anthropological approach to researching human behaviour by studying ...

January 2014 / Written by

Performance Metrics: Which one to choose?

Financial metrics have long been the standard measure of performance for all businesses. Indeed, financial ...

September 2013 / Written by

How to Use Market Research to Help Your Small Business

A recent article in the Guardian has highlighted the steps small businesses can ...

April 2013 / Written by

Information is Everywhere

BIG, the Business Intelligence Group, in conjunction with the ICG, is hosting its ...

March 2013 / Written by

Market Research Industry Trends

We always read with great interest the GreenBook Research Industry Trends Report. ...

June 2012 / Written by

Appreciating The Value Of Traditional Research

The market research industry has change immensely in the past decade or so ...

April 2012 / Written by

What’s the Problem?

Daniel Attivissimo this week looks at the defining steps that will make or ...

February 2011 / Written by

Worlds Apart But Not Much Different

In this weeks Thursday Night Insight, Simi Dhawan finds a stark difference in the ...

October 2009 / Written by

Ethnography In B2B Markets – What Does It Really Mean?

Ethnography research is a technique that is being used more and more in ...

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