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Re-branding

Brand New: A New Look For BLACK+DECKER

Case study: Branding research
Founded by S. Duncan Black and Alonzo G. Decker, BLACK+DECKER invented

Brand Name Blues

 

Much has been written on the subject of brands – not least by

What’s in a name?

In this week’s Thursday Night Insight, Chrissie Douglas reflects on a recent branding decision

Our industry expertise

The B2B team came up with a range of questionnaires tailored to each business partner which uncovered what really mattered to them in business partnerships. I would definitely recommend their services to anyone.

Edinburgh Airport

B2B illustrated a clear understanding of the project, offered proactive advice as to how we could use the information, and importantly, came across as people we felt could work well with and trust to get the job done.

Baker Tilly