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May 2014 / Written by

Brand New: A New Look For BLACK+DECKER

Case study: Branding research Founded by S. Duncan Black and Alonzo G. Decker, BLACK+DECKER invented ...

February 2010 / Written by

Brand Name Blues

 Much has been written on the subject of brands – not least by ...

January 2009 / Written by

What’s in a name?

In this week’s Thursday Night Insight, Chrissie Douglas reflects on a recent branding decision ...

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