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Product Development


November 2014 / Written by

How the Value Equivalence Line Can Help Strategic Decision-Making

Where does your brand sit on the Value Equivalence Line (VEL)? Unsure? ...

August 2014 / Written by

The Importance of Intuition and Judgement in New Product Research

People’s tastes and opinions can change over time which, especially when developing ...

May 2014 / Written by

8 Ways to Generate New Product Ideas

  New product ideas can arise naturally, or they can be forcefully generated. In ...

January 2014 / Written by

A Stage-Gate Process to Product Development

New product development is vital if businesses want to stay ahead of the competition. For ...

January 2014 / Written by

Using Prediction Markets in Concept Testing

Developing new products is vital for any organisation wanting to stay competitive in the market. ...

January 2014 / Written by

Extreme Users May Be The Key To Product Development

An article in the Financial Times on 7 January 2014 caught our eye. It talked ...

August 2013 / Written by

Design That Sticks

Case Study: Packaging Research Loctite was acquired by the German ...

April 2012 / Written by

A Rolling Stone Gathers No Loss

In this week’s Business Surgery, Conor Wilcock discusses the merits of ringing in ...

February 2012 / Written by

The Bigger Picture

In this week’s Business Surgery, Cristin Malone comments on the importance of listening ...

October 2010 / Written by

Who wants a better mousetrap?

In this Thursday night insight Paul Hague looks at the phenomenon of The ...

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