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Where does your brand sit on the Value Equivalence Line (VEL)? Unsure? ...
People’s tastes and opinions can change over time which, especially when developing ...
New product ideas can arise naturally, or they can be forcefully generated. In ...
New product development is vital if businesses want to stay ahead of the competition. For ...
Developing new products is vital for any organisation wanting to stay competitive in the market. ...
An article in the Financial Times on 7 January 2014 caught our eye. It talked ...
Case Study: Packaging Research
Loctite was acquired by the German ...
In this week’s Business Surgery, Conor Wilcock discusses the merits of ringing in ...
In this week’s Business Surgery, Cristin Malone comments on the importance of listening ...
In this Thursday night insight Paul Hague looks at the phenomenon of The ...
Herbert Smith Freehills
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