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Paul Hague


January 2014 / Written by

Gamification and Its Role in B2B Markets

Gamification is the process of turning an activity into a game to encourage engagement. It ...

June 2013 / Written by

Behavioural Economics & Market Research: New White Paper

Behavioural economics isn’t new. In fact, marketers have been employing behavioural economics, sometimes unintentionally, for ...

April 2013 / Written by

Information is Everywhere

BIG, the Business Intelligence Group, in conjunction with the ICG, is hosting its ...

March 2013 / Written by

Worlds Apart: A comparison of the market research industries in the USA and China

If, like me, you are sitting in the UK, running a market research ...

November 2012 / Written by

A Question of Emotions

How do emotions drive the choice of a supplier and how can we ...

August 2012 / Written by

The Wisdom Of Crowds

In this week’s Business Surgery, Paul Hague offers an interesting slant on the ...

March 2012 / Written by

What effect does emotion have on choosing a b2b supplier of goods and services?

In this week’s Business Surgery, Paul Hague looks at how we make decisions ...

August 2011 / Written by

Marketing Training Courses In Shanghai

B2B International is pleased to announce the dates of its upcoming training courses in ...

April 2011 / Written by

If I think this, what do you think?

In this week’s Thursday Night Insight Paul Hague reflects on his thoughts on completing ...

October 2010 / Written by

Who wants a better mousetrap?

In this Thursday night insight Paul Hague looks at the phenomenon of The ...

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