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Oliver Truman


November 2014 / Written by

Branding Research: The Big B2B Differentiator

In b2b markets, where the products offered by different companies are often very similar, a ...

November 2014 / Written by

Why Customer Segmentation Is So Important

In b2b markets, segmenting your customers can be invaluable. Many of our clients can attest ...

May 2011 / Written by

What Sandwiches Tell Us About Marketing

This week, Oliver Truman looks at a purchase decision many of us take ...

January 2011 / Written by

Bringing Data Into Vision

In this week’s Thursday Night Insight, Oliver Truman tells us how a night ...

September 2010 / Written by

Unless I’m Very Much Mistaken

This week, Oliver Truman looks at some of the honestly-held misunderstandings we make ...

June 2010 / Written by

World Cup Advertising: Louder and Longer, But Will It Last?

For this week’s Thursday Night Insight, Oliver Truman kicks off with B2B’s first ...

February 2010 / Written by

Always Different, Always the Same

In this week’s Thursday Night Insight, Oliver Truman ponders whether being unique and innovative ...

January 2010 / Written by

Different Strokes for Different Folks

In her first Thursday Night Insight of 2010, Caroline Harrison takes the opportunity ...

October 2009 / Written by

Not Howay’ To Do It

Oliver Truman this week takes a brief look into the topic of sports ...

August 2009 / Written by

Here’s to the temporary solution…

For his two cents’ worth in this week’s Thursday Night Insight, Oliver Truman ...

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