Home > Archive by category "Oliver Truman"

Oliver Truman

Branding Research: The Big B2B Differentiator

In b2b markets, where the products offered by different companies are often very similar, a

Why Customer Segmentation Is So Important

In b2b markets, segmenting your customers can be invaluable. Many of our clients can attest

What Sandwiches Tell Us About Marketing

This week, Oliver Truman looks at a purchase decision many of us take

Bringing Data Into Vision

In this week’s Thursday Night Insight, Oliver Truman tells us how a night

Unless I’m Very Much Mistaken

This week, Oliver Truman looks at some of the honestly-held misunderstandings we make

World Cup Advertising: Louder and Longer, But Will It Last?

For this week’s Thursday Night Insight, Oliver Truman kicks off with B2B’s first

Always Different, Always the Same

In this week’s Thursday Night Insight, Oliver Truman ponders whether being unique and innovative

Different Strokes for Different Folks

In her first Thursday Night Insight of 2010, Caroline Harrison takes the opportunity

Not Howay’ To Do It

Oliver Truman this week takes a brief look into the topic of sports

Here’s to the temporary solution…

For his two cents’ worth in this week’s Thursday Night Insight, Oliver Truman

Our industry expertise

The information provided by the B2B research was both insightful and thought provoking and the staff involved were excellent.

Drake Lane Associates

Thank you for all your work; we have truly enjoyed working with B2B International. How likely would I be to recommend B2B International to other colleagues out of 10; a 10!

Mammoet