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Oliver Truman

Branding Research: The Big B2B Differentiator

In b2b markets, where the products offered by different companies are often very similar, a

Why Customer Segmentation Is So Important

In b2b markets, segmenting your customers can be invaluable. Many of our clients can attest

What Sandwiches Tell Us About Marketing

This week, Oliver Truman looks at a purchase decision many of us take

Bringing Data Into Vision

In this week’s Thursday Night Insight, Oliver Truman tells us how a night

Unless I’m Very Much Mistaken

This week, Oliver Truman looks at some of the honestly-held misunderstandings we make

World Cup Advertising: Louder and Longer, But Will It Last?

For this week’s Thursday Night Insight, Oliver Truman kicks off with B2B’s first

Always Different, Always the Same

In this week’s Thursday Night Insight, Oliver Truman ponders whether being unique and innovative

Different Strokes for Different Folks

In her first Thursday Night Insight of 2010, Caroline Harrison takes the opportunity

Not Howay’ To Do It

Oliver Truman this week takes a brief look into the topic of sports

Here’s to the temporary solution…

For his two cents’ worth in this week’s Thursday Night Insight, Oliver Truman

Our industry expertise

Thanks for all the work that’s gone into this study. The presentation is fantastic and the Reflect tool is really useful to allow us to interrogate the data with any other angles we need.

Stanley Tools

I can honestly say that I thought the quality of the research and the scope of the final presentation was excellent and much better than any other study we have commissioned.

Packaging Automation