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New Product Development


August 2014 / Written by

The Importance of Intuition and Judgement in New Product Research

People’s tastes and opinions can change over time which, especially when developing ...

January 2012 / Written by

Save The Company Of The Future!

Innovators Stand Firm:A Modern Day David Vs Goliath Looking around the internet yesterday, ...

November 2011 / Written by

The Sincerest Form of Flattery

In this week’s Business Surgery, Simi Dhawan takes a look at the role of ...

August 2011 / Written by

Getting The Most Out Of Product Development Research

Mark Hedley this week considers the subject of how to approach product development research ...

May 2011 / Written by

Budget 2011 & The Role Of Market Research

In Chrissie Douglas’ latest Insight, she reflects on the entrepreneurial focus of the latest ...

January 2011 / Written by

The Restaurant Critics

In this week’s Thursday Night Insight, Peter Mullarkey tells us how going out for ...

March 2009 / Written by

Using Market Research For Product Development

A new B2B International white paper – Using Market Research For Product Development ...

March 2009 / Written by

Does Size Matter?

Have you ever bought a large box of cereal, only to get home and ...

October 2008 / Written by

New and Old Make Gold

To mark its 30th birthday, Marketing Week commissioned a YouGov survey to find out ...

September 2008 / Written by

Think Global or Think Local?

Let’s face it – all businesses need to make a profit, and most ...

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