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Marketing


November 2014 / Written by

B2B Mobile Marketing: Has Your B2B Brand Gone Mobile?

B2b markets have gone mobile. It is no longer enough to focus ...

September 2014 / Written by

Creating High Performing Marketing Functions for the Digital Age

Despite quick changes in marketing driven by the influence of social and digital media, the ...

April 2014 / Written by

Sales Versus Marketing: Poles Apart

  Sales versus marketing. It is not uncommon in business for the two disciplines ...

February 2014 / Written by

Using Social Media For Competitive Advantage

Social listening is quickly becoming a vital tool for marketers looking for valuable insights about ...

December 2013 / Written by

Top Tip 9: Make your b2b content relevant, compelling and shareable

It’s day nine of our ’10 Top Tips For B2B Marketers To Make 2014 ...

September 2013 / Written by

11 steps to choosing your perfect brand name

A recent article in The Marketer highlighted the steps that can be taken ...

November 2012 / Written by

How To Move A Brand Forward

How do I move my brand forward? For many companies, both ...

April 2012 / Written by

Marketing Budgets Heading Upwards

Across B2B International’s three key markets – Europe, Americas and Asia Pacific – ...

January 2012 / Written by

B2B Intl Confirmed At IDM 2012 Business Marketing Conference

The 9th IDM Business Marketing Conference: New world, new values, new customer rules ...

July 2011 / Written by

Business Surgery – Market Research Is Dead!

In our next Business Surgery, Nick Hague discusses how the world of market research ...

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