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Marketing Strategy

B2B Mobile Marketing: Has Your B2B Brand Gone Mobile?

B2b markets have gone mobile. It is no longer enough to focus

Winning B2B Marketing Strategies: A Conference

This Thursday will see the hosting of The B2B Marketing Conference –

B2B Video Marketing: Why Your Company Should Embrace It

Like social media marketing, video marketing can be a hugely powerful tool

Creating High Performing Marketing Functions for the Digital Age

Despite quick changes in marketing driven by the influence of social and digital media, the

Which Marketing Metric Should You Be Using?

The sheer number of marketing metrics out there is enough to confuse

Getting the Most from Your Market Research Study

Market research is a hugely powerful tool in your corporate armour; it

Sales Versus Marketing: Poles Apart

 
Sales versus marketing. It is not uncommon in business for the two disciplines

CEO Matthew Harrison talks about the role of research in shaping marketing strategy

B2B International CEO Matthew Harrison was guest speaker and facilitator at the Chartered Institute of

Using Social Media For Competitive Advantage

Social listening is quickly becoming a vital tool for marketers looking for valuable insights about

How To Move A Brand Forward

How do I move my brand forward? For many companies, both

Our industry expertise

I can honestly say that I thought the quality of the research and the scope of the final presentation was excellent and much better than any other study we have commissioned.

Packaging Automation

B2B had to be very flexible and adapt fast while working with us. The execution in different markets is not easy to do as well as gathering all the necessary information. With their report we went further than the normal/expected reporting of qualitative research. My internal customers are also very happy with the work carried out by B2B International.

Nestlé