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Market Research


November 2014 / Written by

Training the Researchers of the Future

Too many times, people fall into research as opposed to choosing it as a career ...

November 2014 / Written by

How to Use Structured Questioning to Find What People Value

Identifying what really drives the decisions people make is difficult. When asked, ...

October 2014 / Written by

How to Use SMS Text Surveys in Event-Based Research

Delivering a great customer experience in business-to-business markets is getting more and ...

October 2014 / Written by

Cultural Bias in Global B2B Research

You may remember that last week, our very own Conor Wilcock delivered ...

October 2014 / Written by

Boost Your Brand’s Awareness by Focusing on Social Media

Here at B2B International, we love to keep up with the very ...

October 2014 / Written by

ESOMAR B2B Forum 2014

Will you be in Atlanta, Georgia, tomorrow for ESOMAR’s first B2B Research ...

October 2014 / Written by

UK Corporates Lack The Appetite For BRIC Adventures

Survey finds BRIC economies appeal less to large UK firms than US ...

October 2014 / Written by

Netnography: A New Age for Ethnography?

Ethnography is a proven anthropological approach to researching human behaviour by studying ...

September 2014 / Written by

Video: Understanding the B2B Decision Making Unit

It is well-known that b2b markets are inherently different than their b2c counterparts. There are ...

September 2014 / Written by

What Is The Future For Market Research?

Is there a future for the market research industry? Will Google meet all our needs ...

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