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Mark Hedley


June 2012 / Written by

Chinese Companies Inching Into Europe

Mark Hedley this week looks at the news of Saab’s acquisition by Chinese-Japanese ...

February 2012 / Written by

The Art of Employee Engagement in China

This week, Mark Hedley takes a timely look at the issue of employee ...

August 2011 / Written by

Marketing Training Courses In Shanghai

B2B International is pleased to announce the dates of its upcoming training courses in ...

August 2011 / Written by

Getting The Most Out Of Product Development Research

Mark Hedley this week considers the subject of how to approach product development research ...

February 2011 / Written by

Bring Me Sunshine

Ever the researcher, Mark Hedley this week ponders how easy and practical it ...

November 2010 / Written by

Entering Chinese Business To Business Markets

The opportunities presented by the Chinese market are becoming increasingly difficult for Western businesses ...

November 2010 / Written by

Anyone For A Bucksstar Coffee?

On his latest trip to China Mark Hedley discusses the impact of the brand ...

August 2010 / Written by

Buying a House

Mark Hedley this week realises that listening to and understanding customers’ needs is always ...

May 2010 / Written by

The Lessons to be Learned from Eyjafjallajökull

In his first Thursday Night Insight, Mark Hedley recalls his recent volcanic ash ...

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