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Kyle Cockett

January 2014 / Written by

Gamification and Its Role in B2B Markets

Gamification is the process of turning an activity into a game to encourage engagement. It ...

August 2012 / Written by

Annual fundraising target achieved in just six months

B2B International, which has chosen Manchester’s The Christie as its nominated charity of ...

July 2012 / Written by

The Future For Facebook

Following the recent stock market floatation of Facebook, Kyle Cockett this week discusses ...

February 2012 / Written by

Small World Big Data

This week, Kyle Cockett takes a look at the growing trend of ‘big ...

August 2011 / Written by

Using Behavioural Economics Wisely

Kyle Cockett this week considers the growing popularity of behavioural economics in the research ...

March 2011 / Written by

Life Is A Numbers Game

In his first Thursday Night Insight, Kyle Cockett examines the dangers of taking statistics ...

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