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Julia Cupman


May 2014 / Written by

Q&A With Southwest Airlines

 “Research is no longer a nice-to-have; ...

February 2013 / Written by

Underestimating The Power Of A Disgruntled Customer

In this week’s Business Surgery, Julia Cupman highlights that customers in loyalty programs ...

March 2012 / Written by

Risky M&A–Delighting Shareholders to the Detriment of Customers

In this week’s Business Surgery, Julia Cupman discusses the risk to customer satisfaction ...

September 2011 / Written by

In Search Of Business Excellence

Julia Cupman this week discusses how to drive excellence in companies. I am ...

August 2011 / Written by

The New Metric For Judging A Company’s Success

During a recent global branding study for PPG Industries Inc., B2B International developed a ...

April 2011 / Written by

The Hardest Word

In this week’s Thursday Night Insight, Julia Cupman draws the link between the simple ...

April 2011 / Written by

Innovation Is The Key To Business Survival

Every company needs to innovate to survive. This means constantly enhancing existing products ...

September 2010 / Written by

The Fruits of Apple’s Success

In this week’s Thursday Night Insight, Julia Cupman takes a brief look at Apple ...

June 2010 / Written by

Language Without Words

In this week’s Thursday Night Insight, Julia Cupman considers a language without words that ...

February 2010 / Written by

Words Apart

In this week’s Thursday Night Insight, Julia Cupman explores the importance of language ...

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