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Interviews

How Do You Get The Most Out Of Your Market Research Interviewers?

Among the most crucial elements of any market research project is the interviewing stage. Getting

Branding Research has “Strategic Impact”

Q&A with Pat Kenny, VP, Corporate Marketing, PPG Industries
PPG Industries, the multi-billion

Is the Demise of the Telephone Survey an Opportunity or a Threat to the Market Research Industry?

“Telephone survey response rates have slumped to 9%, down from 25% a decade

Keep It Simple & Delight Your Customers

After a week of globetrotting, Nick Hague reflects on his experiences to explain how

Never Underestimate Intelligence

New York’s Westchester County Business Journal, in its weekly business advice column, has

Our industry expertise

A very good debrief. Met the objectives for the customer research very well - great analysis and recommendations.

Mars

We were reassured by B2B International's experience, and impressed by their proactive and flexible approach and their strong insights.

BJL