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February 2014 / Written by

How Do You Get The Most Out Of Your Market Research Interviewers?

Among the most crucial elements of any market research project is the interviewing stage. Getting ...

November 2012 / Written by

Branding Research has “Strategic Impact”

Q&A with Pat Kenny, VP, Corporate Marketing, PPG Industries PPG Industries, the multi-billion ...

May 2012 / Written by

Is the Demise of the Telephone Survey an Opportunity or a Threat to the Market Research Industry?

“Telephone survey response rates have slumped to 9%, down from 25% a decade ...

March 2010 / Written by

Keep It Simple & Delight Your Customers

After a week of globetrotting, Nick Hague reflects on his experiences to explain how ...

June 2009 / Written by

Never Underestimate Intelligence

New York’s Westchester County Business Journal, in its weekly business advice column, has ...

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