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Information Technology

Netnography: A New Age for Ethnography?

Ethnography is a proven anthropological approach to researching human behaviour by studying

Companies increasingly lack the resources needed to implement IT security policies

A recent study by B2B International has revealed the extent to which companies

Employees increasingly responsible for incidents of data theft and loss

A recent study by B2B International and Kaspersky Lab has revealed that employee

Apple Is UK’s Coolest Brand

The annual CoolBrands list of – you guessed it – Britain’s coolest

Beware, Your Business Is At Risk!

Recent research by B2B International for Kaspersky Lab shows that protecting against cyber-threats

Online On The Up

Yet more statistics that point to the ever growing importance of the

Record High for U.S. Internet Marketing

Yet more indication that the internet is the future for much of our marketing

Business Superbrands

 According to the latest annual Business Superbrands Top 500 survey, Microsoft has risen

Our industry expertise

B2B had to be very flexible and adapt fast while working with us. The execution in different markets is not easy to do as well as gathering all the necessary information. With their report we went further than the normal/expected reporting of qualitative research. My internal customers are also very happy with the work carried out by B2B International.

Nestlé

The final report was one of the best synthesized and easy to understand pieces of complex information I have seen in a long time.

Pall Corporation