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Focus Groups

August 2013 / Written by

Design That Sticks

Case Study: Packaging Research Loctite was acquired by the German ...

September 2010 / Written by

BIG – The Inaugural Northern Forum

Join B2B International along with other key business to business figures based in the ...

April 2010 / Written by

Be Vocal—It’s Good Medicine For Everybody

During a week of laryngitis, Eve Lenkowsky reflects on how frustrating it is to ...

December 2009 / Written by

The Future Looks Bright for Online B2B Focus Groups

With worldwide expenditure on online research predicted to almost treble over the next ...

June 2008 / Written by

The Apprentice: What We Can All Learn – Focus Groups

Although the annual intrigue and expectation regarding the BBC’s The Apprentice has now long ...

November 2007 / Written by

Is Work Making You Deaf?

Research from business-to-business market research specialists B2B International shows low awareness of noise ...

June 2007 / Written by

Choosing A Logo

This week we have witnessed a furore erupt around the logo for the London ...

December 2006 / Written by

The Power Of Industrial Brands – Chapter 6

Chapter 6 of “The Power Of Industrial Brands”, our latest free ebook, is published ...

October 2006 / Written by

Podcast: Using Focus Groups In Market Research – Part 2 of 2

This week’s podcast (available at – B2B International’s new podcast website) is called ...

March 2006 / Written by

Technology Advancements For Face-To-Face Focus Groups

There is an interesting article in the March 2006 edition of ‘Research Decisions’ that ...

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