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Focus Groups

Design That Sticks

Case Study: Packaging Research
Loctite was acquired by the German

BIG – The Inaugural Northern Forum

Join B2B International along with other key business to business figures based in the

Be Vocal—It’s Good Medicine For Everybody

During a week of laryngitis, Eve Lenkowsky reflects on how frustrating it is to

The Future Looks Bright for Online B2B Focus Groups

With worldwide expenditure on online research predicted to almost treble over the next

The Apprentice: What We Can All Learn – Focus Groups

Although the annual intrigue and expectation regarding the BBC’s The Apprentice has now long

Is Work Making You Deaf?

Research from business-to-business market research specialists B2B International shows low awareness of noise

Choosing A Logo

This week we have witnessed a furore erupt around the logo for the London

The Power Of Industrial Brands – Chapter 6

Chapter 6 of “The Power Of Industrial Brands”, our latest free ebook, is published

Podcast: Using Focus Groups In Market Research – Part 2 of 2

This week’s podcast (available at www.themarketresearchpodcast.com – B2B International’s new podcast website) is called

Technology Advancements For Face-To-Face Focus Groups

There is an interesting article in the March 2006 edition of ‘Research Decisions’ that

Our industry expertise

Throughout we felt assured that you did understand our brief/needs and that the recommended methodology would achieve the desired result.

BOC

Thanks for all the work that’s gone into this study. The presentation is fantastic and the Reflect tool is really useful to allow us to interrogate the data with any other angles we need.

Stanley Tools