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Customer Satisfaction

August 2014 / Written by

Which Marketing Metric Should You Be Using?

The sheer number of marketing metrics out there is enough to confuse ...

July 2014 / Written by

Is Employee Engagement The Key To Higher Customer Satisfaction?

It has fast become a business norm to make customer satisfaction an important focus, where ...

May 2014 / Written by

Building Loyalty for B2B Brands

  A recent article posted on the Forbes website caught our eye this week. ...

March 2014 / Written by

Why consistency can significantly boost your customer satisfaction scores

Customer satisfaction can be hard to get right. Recent research from McKinsey, however, has revealed ...

February 2014 / Written by

B2B Customer Surveys: A Means To An End

  Surveying your customers is important. It allows you to start to understand what ...

January 2014 / Written by

The Relationship Between Market Share and Customer Satisfaction

A recent research paper, ‘Reexamining the Market Share-Customer Satisfaction Relationship’, examined the longitudinal relationship between ...

December 2013 / Written by

Top Tip 6: Building Long-lasting Customer Loyalty

It’s day six of our ’10 Top Tips For B2B Marketers To Make 2014 ...

March 2013 / Written by

Better Manage The Customer Experience

More and more companies nowadays are recognizing the importance of managing the customer ...

February 2013 / Written by

Underestimating The Power Of A Disgruntled Customer

In this week’s Business Surgery, Julia Cupman highlights that customers in loyalty programs ...

July 2012 / Written by

Last Impressions Last!

A recent shift from focusing attention on customer service and satisfying customers through ...

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