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Customer Retention

Business-to-business markets and the parable of the bath tub

Typically the number of customers that a business-to-business company deals with can easily be captured

Better Manage The Customer Experience

More and more companies nowadays are recognizing the importance of managing the customer

Excellence in Customer Service

Nick Hague, Director of B2B International, will be speaking at next month’s Excellence

Putting the Customer at the Heart of the Business

In a special Business Surgery, Carol-Ann Morgan discusses why Greg Smiths letter

Risky M&A–Delighting Shareholders to the Detriment of Customers

In this week’s Business Surgery, Julia Cupman discusses the risk to customer satisfaction

Why Being ‘Good’ Is Not Good Enough

Matt Powell this week takes a look at the importance of customer satisfaction and

Peeling The CVP Onion

This week Dan Attivissimo argues that understanding your customers’ needs – vital as that

The Most Important Tool For Any B2B Company

Arguably the most important tool for any b2b company is an up-to-date database of

Creating Customer Loyalty

Although there is clearly a link between customer satisfaction and customer loyalty, a satisfied

Market Research Proves its Worth

Good news for market researchers everywhere! After a difficult 2009 for many

Our industry expertise

The results of the research were communicated in a clear manner that enabled us to pull out key themes and areas for future development.

Germains Technology Group

B2B International did a perfect job with this assignment. My sincere thanks to you for your professionalism, your patience, and for your tremendously valued consultation.

International Paper