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Customer Retention


July 2014 / Written by

Business-to-business markets and the parable of the bath tub

Typically the number of customers that a business-to-business company deals with can easily be captured ...

March 2013 / Written by

Better Manage The Customer Experience

More and more companies nowadays are recognizing the importance of managing the customer ...

August 2012 / Written by

Excellence in Customer Service

Nick Hague, Director of B2B International, will be speaking at next month’s Excellence ...

March 2012 / Written by

Putting the Customer at the Heart of the Business

In a special Business Surgery, Carol-Ann Morgan discusses why Greg Smiths letter ...

March 2012 / Written by

Risky M&A–Delighting Shareholders to the Detriment of Customers

In this week’s Business Surgery, Julia Cupman discusses the risk to customer satisfaction ...

December 2011 / Written by

Why Being ‘Good’ Is Not Good Enough

Matt Powell this week takes a look at the importance of customer satisfaction and ...

October 2011 / Written by

Peeling The CVP Onion

This week Dan Attivissimo argues that understanding your customers’ needs – vital as that ...

May 2011 / Written by

The Most Important Tool For Any B2B Company

Arguably the most important tool for any b2b company is an up-to-date database of ...

May 2010 / Written by

Creating Customer Loyalty

Although there is clearly a link between customer satisfaction and customer loyalty, a satisfied ...

March 2010 / Written by

Market Research Proves its Worth

Good news for market researchers everywhere! After a difficult 2009 for many ...

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