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Customer Journey


September 2014 / Written by

How to Design the Ideal Customer Experience

Is your company delivering the ideal customer experience? The success of your company will ultimately ...

August 2014 / Written by

Why Consistency Is the Key to a Quality Customer Experience

Our very own Matt Powell recently penned an article for Customer Experience Magazine looking at ...

July 2014 / Written by

Are You Providing Your Customers With The Best Possible Experience?

It is now widely accepted that customers are a company’s biggest asset. Customers who have ...

June 2014 / Written by

Seize The Moment: Optimising The Path To Purchase

Our brains make decisions before we become aware of them. When presented with a range ...

March 2014 / Written by

Why consistency can significantly boost your customer satisfaction scores

Customer satisfaction can be hard to get right. Recent research from McKinsey, however, has revealed ...

February 2014 / Written by

How Does Zero Moment of Truth Influence the B2B Buying Process?

The decision-making process has changed. A new stage in the process, called Zero Moment of ...

July 2013 / Written by

B2B Research Trends: Customer Experience Management

B-to-b customers have become more demanding in their expectations, which is all the ...

March 2013 / Written by

Better Manage The Customer Experience

More and more companies nowadays are recognizing the importance of managing the customer ...

October 2012 / Written by

Love Of Loyalty

Helping to create a strong company brand is something B2B International helps our clients strive ...

July 2012 / Written by

Last Impressions Last!

A recent shift from focusing attention on customer service and satisfying customers through ...

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