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Customer Insight


October 2014 / Written by

Netnography: A New Age for Ethnography?

Ethnography is a proven anthropological approach to researching human behaviour by studying ...

January 2014 / Written by

Why Insight Is Crucial For Developing Effective Strategies

Developing effective strategies is becoming increasingly more difficult. Tough financial conditions and intensifying market competition ...

December 2013 / Written by

Top Tip 6: Building Long-lasting Customer Loyalty

It’s day six of our ’10 Top Tips For B2B Marketers To Make 2014 ...

February 2012 / Written by

Customer Journey Mapping Can Help Generate Revenue

An understanding of the effect that the aftermarket services has on satisfaction and ...

March 2011 / Written by

Where Have All The Price Buyers Gone?

It never ceases to amaze how many times I discover sellers within client ...

October 2010 / Written by

Are You A Loyal Customer?

Tesco says its customers’ loyalty helped boost sales and profit during the first ...

March 2010 / Written by

Keep It Simple & Delight Your Customers

After a week of globetrotting, Nick Hague reflects on his experiences to explain how ...

February 2010 / Written by

Brand Name Blues

 Much has been written on the subject of brands – not least by ...

October 2009 / Written by

Customer Loyalty and Satisfaction

On the customer satisfaction page of our website, we state the following: “Most ...

October 2009 / Written by

Let Your Customers Talk To You

As technology – particularly advances in the capabilities of, and access to, the ...

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