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Culture

Cultural Bias in Global B2B Research

You may remember that last week, our very own Conor Wilcock delivered

Product Localisation Taken to the Extreme

 We all know that you may need to adapt your winning product in some

Words Apart

In this week’s Thursday Night Insight, Julia Cupman explores the importance of language

Ethnography In B2B Markets – What Does It Really Mean?

Ethnography research is a technique that is being used more and more in

Cultural Differences And Knowing Your Market

In his latest Thursday Night Insight post, Matt Powell reflects on his experiences working

Our industry expertise

The results of the research were communicated in a clear manner that enabled us to pull out key themes and areas for future development.

Germains Technology Group

I can honestly say that I thought the quality of the research and the scope of the final presentation was excellent and much better than any other study we have commissioned.

Packaging Automation