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Corporate Identity

Brand Name Blues

 

Much has been written on the subject of brands – not least by

What’s in a name?

In this week’s Thursday Night Insight, Chrissie Douglas reflects on a recent branding decision

Topsoil Rises to the Top

A new survey by market research specialists B2B International examines the soil industry and

The Coolest Product Packaging

Packaging is one of the key elements in the marketing mix that allows

Cool Brands

What would you say is the ‘coolest’ brand you know? How do you

Canada Brands

Following on from the recent release of the Best Global Brands 2008 survey,

Our industry expertise

The final report was one of the best synthesized and easy to understand pieces of complex information I have seen in a long time.

Pall Corporation

B2B had to be very flexible and adapt fast while working with us. The execution in different markets is not easy to do as well as gathering all the necessary information. With their report we went further than the normal/expected reporting of qualitative research. My internal customers are also very happy with the work carried out by B2B International.

Nestlé