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Corporate Identity

February 2010 / Written by

Brand Name Blues

 Much has been written on the subject of brands – not least by ...

January 2009 / Written by

What’s in a name?

In this week’s Thursday Night Insight, Chrissie Douglas reflects on a recent branding decision ...

January 2009 / Written by

Topsoil Rises to the Top

A new survey by market research specialists B2B International examines the soil industry and ...

November 2008 / Written by

The Coolest Product Packaging

Packaging is one of the key elements in the marketing mix that allows ...

October 2008 / Written by

Cool Brands

What would you say is the ‘coolest’ brand you know? How do you ...

October 2008 / Written by

Canada Brands

Following on from the recent release of the Best Global Brands 2008 survey, ...

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