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Business To Business


July 2014 / Written by

Business-to-business markets and the parable of the bath tub

Typically the number of customers that a business-to-business company deals with can easily be captured ...

July 2014 / Written by

Understanding the Purchasing Decision

A man goes into a bar and orders a double whisky. He doesn’t ask the ...

August 2013 / Written by

Researching Researchers!

Earlier this year, B2B International carried out a survey with 103 professionals across the ...

March 2013 / Written by

Worlds Apart: A comparison of the market research industries in the USA and China

If, like me, you are sitting in the UK, running a market research ...

June 2012 / Written by

B2B Industry Confidence Is High From The New B2B Barometer

The B2B Barometer – the bi-annual ‘state of the nation’ survey for B2B marketers ...

August 2010 / Written by

Business Optimism Grows for B2B Marketers

Figures from the B2B Barometer1 show that the economic situation for B2B marketers looks ...

June 2010 / Written by

Beware! ‘Slick’ Marketing Can Be Detrimental To B2B Marketers’ Health

Nick Hague this week delves into the world of social media to determine its ...

June 2010 / Written by

To Twitter or Not to Twitter…

 BtoB magazine has conducted a survey into the effectiveness of social media phenomenon Twitter ...

March 2010 / Written by

What Can Marketers Learn From English Seduction Techniques?

This week Director Matthew Harrison draws the key marketing lessons from his (now dormant) ...

August 2009 / Written by

What makes B2B marketing different?

Is business-to-business marketing really that different from business-to-consumer marketing?  As business-to-business market research ...

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