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Business Decisions


December 2014 / Written by

Emotional Engagement: New Idea or Just Common Sense?

It’s all the rage, everyone is talking about it; emotional engagement with ...

January 2014 / Written by

Performance Metrics: Which one to choose?

Financial metrics have long been the standard measure of performance for all businesses. Indeed, financial ...

July 2012 / Written by

Getting Buy-In To Your Research Project

More and more clients are coming to us at an early stage in ...

April 2012 / Written by

A Rolling Stone Gathers No Loss

In this week’s Business Surgery, Conor Wilcock discusses the merits of ringing in ...

January 2012 / Written by

Developing Your 2012 Business Strategy

Recent research carried out by McKinsey Quarterly with 2,135 executives showed that most ...

September 2011 / Written by

In Search Of Business Excellence

Julia Cupman this week discusses how to drive excellence in companies. I am ...

January 2011 / Written by

Are You Speaking Gobbledygook?

In this week’s Thursday Night Insight, Nick Hague questions how clearly people are communicating ...

July 2010 / Written by

HR Certification Offers a 253% Return On Investment

Research by market research specialists B2B International on the value of HR certification around ...

June 2010 / Written by

To Twitter or Not to Twitter…

 BtoB magazine has conducted a survey into the effectiveness of social media phenomenon Twitter ...

March 2010 / Written by

Research Reveals Engineers Want Universities to Teach Business Skills

 A recent study for Tufts University by market research specialist B2B International examines how ...

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