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B2C


June 2010 / Written by

Beware! ‘Slick’ Marketing Can Be Detrimental To B2B Marketers’ Health

Nick Hague this week delves into the world of social media to determine its ...

October 2009 / Written by

Ethnography In B2B Markets – What Does It Really Mean?

Ethnography research is a technique that is being used more and more in ...

October 2009 / Written by

Should B2B Marketers Ignore Consumers?

Most of you reading B2B International’s blog will be marketers of b2b ...

August 2009 / Written by

Recognising the Price Typology

At a time when consumers and businesses alike are watching the purse strings, Carol-Ann ...

August 2009 / Written by

What makes B2B marketing different?

Is business-to-business marketing really that different from business-to-consumer marketing?  As business-to-business market research ...

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