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B2B Marketing


December 2014 / Written by

Emotional Engagement: New Idea or Just Common Sense?

It’s all the rage, everyone is talking about it; emotional engagement with ...

November 2014 / Written by

Branding Research: The Big B2B Differentiator

In b2b markets, where the products offered by different companies are often very similar, a ...

November 2014 / Written by

B2B Mobile Marketing: Has Your B2B Brand Gone Mobile?

B2b markets have gone mobile. It is no longer enough to focus ...

October 2014 / Written by

How to Use SMS Text Surveys in Event-Based Research

Delivering a great customer experience in business-to-business markets is getting more and ...

October 2014 / Written by

Winning B2B Marketing Strategies: A Conference

This Thursday will see the hosting of The B2B Marketing Conference – ...

October 2014 / Written by

Boost Your Brand’s Awareness by Focusing on Social Media

Here at B2B International, we love to keep up with the very ...

October 2014 / Written by

ESOMAR B2B Forum 2014

Will you be in Atlanta, Georgia, tomorrow for ESOMAR’s first B2B Research ...

September 2014 / Written by

B2B Video Marketing: Why Your Company Should Embrace It

Like social media marketing, video marketing can be a hugely powerful tool ...

September 2014 / Written by

B2B Social Media Marketing: Use It or Lose Out

B2B social media marketing is a powerful but often underused and misunderstood ...

September 2014 / Written by

B2B Decision Making Units: Who to Target and Which Needs to Focus On

There are two key topics in b2b decision making – who to ...

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