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Advertising Research

April 2014 / Written by

How Effective Is Sports Sponsorship?

Investment in sponsorship is growing fast. In fact, sponsorship is growing at a rate of ...

December 2013 / Written by

Top Tip 10: Dealing with shorter attention spans

It’s day ten of our ’10 Top Tips For B2B Marketers To Make 2014 ...

July 2012 / Written by

Getting Buy-In To Your Research Project

More and more clients are coming to us at an early stage in ...

May 2012 / Written by

Internet Up, DM Down

The latest figures released by the Interactive Advertising Bureau show that expenditure on ...

August 2010 / Written by

How Important is Advertising?

How much of the money spent on advertising is wasted? Although it’s a ...

July 2010 / Written by

What, No More Football?

Reflecting on a month of non-stop football coverage, Alex Clements this week mulls over ...

June 2010 / Written by

World Cup Advertising: Louder and Longer, But Will It Last?

For this week’s Thursday Night Insight, Oliver Truman kicks off with B2B’s first ...

April 2010 / Written by

Does Advertising Work?

In this week’s Thursday Night Insight, Paul Hague argues vehemently – once again – ...

February 2010 / Written by

Mixed Feelings Over Social Media

 It appears the jury is still out on the usefulness of social media ...

January 2010 / Written by

Too Much Information

A new academic study claims the average American consumes 34 gigabytes and 100,000 ...

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