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Advertising Research

How Effective Is Sports Sponsorship?

Investment in sponsorship is growing fast. In fact, sponsorship is growing at a rate of

Top Tip 10: Dealing with shorter attention spans

It’s day ten of our ’10 Top Tips For B2B Marketers To Make 2014

Getting Buy-In To Your Research Project

More and more clients are coming to us at an early stage in

Internet Up, DM Down

The latest figures released by the Interactive Advertising Bureau show that expenditure on

How Important is Advertising?

How much of the money spent on advertising is wasted? Although it’s a

What, No More Football?

Reflecting on a month of non-stop football coverage, Alex Clements this week mulls over

World Cup Advertising: Louder and Longer, But Will It Last?

For this week’s Thursday Night Insight, Oliver Truman kicks off with B2B’s first

Does Advertising Work?

In this week’s Thursday Night Insight, Paul Hague argues vehemently – once again –

Mixed Feelings Over Social Media

 It appears the jury is still out on the usefulness of social media

Too Much Information

A new academic study claims the average American consumes 34 gigabytes and 100,000

Our industry expertise

Excellent customer service, highly proficient technically, a great understanding of the subject matter, and superb presentation skills which brought a quite complex subject matter to life.

Trinity Mirror

B2B had to be very flexible and adapt fast while working with us. The execution in different markets is not easy to do as well as gathering all the necessary information. With their report we went further than the normal/expected reporting of qualitative research. My internal customers are also very happy with the work carried out by B2B International.

Nestlé